In 2018, the Nelson Mandela Foundation challenged all South Africans to use Mandela Day to take sustainable action against poverty.

It’s a call that’s more relevant than ever in 2021, as an already weak economy is battered into a deep recession by the effects of the Covid-19 lockdown.

In previous years, we have spent Mandela Day empowering emerging businesses with corporate identities, business cards and websites.

In 2020, in light of the coronavirus pandemic, we held a virtual event designed to help these businesses adapt to the demands of a rapidly digitising marketplace.

That’s why we curated a powerful line-up of break-out digital entrepreneurs, social media marketers and technical whiz kids to help equip these emerging entrepreneurs with the tools and skills they need to market and sell their products and services online, enhancing their capacity to create jobs and stimulate economic activity in their communities.

Equipped with more sponsors, contributors and mentors we revert back to the original programme in 2021, as we once again empower a select group of businesses with quality branding and entrepreneurship skills.