67 SQUARED is an annual Mandela Day initiative founded by Machete Creative with the aim of taking sustainable Action Against Poverty.

We believe that if MandelaDay is to play a meaningful role in improving the quality of life for millions of South Africans, it needs to be more than 67 minutes of charity work once a year.

We believe that the growth of small business is a potentially powerful source of job creation, but that many aspirant entrepreneurs are held back from launching successful businesses because they do not have the means or the knowledge to create a brand that can compete in today’s digital economy.

So we, a voluntary collective of Cape-Town based brand communication professionals, creatives and coders spearheaded by brand communications agency Machete Creative, have launched 67 SQUARED, an initiative to empower start-up businesses and aspirant entrepreneurs with the basics of branding and a digital presence.



Nicholas Shepherd, Founder

Linde Ndaba, Co-Founder

Gary Readhead, Lead Developer

Cleo Kelly, Event Coordinator

Patti Nel, Production Support



Solly Moeng, Don Valley

Frank Bold, FTB Administrators


Alex Levetan, Creative Director

Nicholas Shepherd, Creative Director

Richard Bates, Art Director

Craig Clay, Art Director

Grant Caithness, Art Director

Jeremy Pender, Art Director

Shaun Stanbridge, Graphic Designer & Web Designer

Cassy Johnston, Web Designer

Bianca Ennion, Graphic Designer

Kim Arendse, Graphic Designer

Mali Tyafa, Graphic Designer

Ke Poyers,  Copywriter

Linde Ndaba, Copywriter

Pippa Hannom, Copywriter

Strato Copteros, Copywriter

Keegan de Lange, Animation



Banqueteurs Catering: Wraps

Bounceboard: Videography

Digital Express: Business cards

Dolce Bakery: Muffins

Dwayne Senior: Still Photography

Ferdinando’s Pizzas: Pizzas

IT Outlook: Networking

One Cup Coffee: Coffee